Few companies have ever dominated the global market the way Coca-Cola has. It's not surprising that it's right up there with the most recognizable brands in the world. Just how popular is it? Coca-Cola, or a drink owned by the Coca-Cola company, is the best selling drink in every nation on Earth . . . Except one.
That proud country is Scotland. Irn-Bru is a local drink, the recipe for which has been kept from public knowledge for well over a century. It retains the title for best-selling drink there, but it's not as though Coca-Cola hasn't been doing it's part to try to topple their arch-rival.
Ask the Scots themselves, and many will claim that the reason Irn-Bru has stayed so popular is loyalty to the brand; going with a famously Scottish drink over a quintessentially American brand just feels like the patriotic thing to do.
In fact, all over the world, Coca-Cola sales suffer most in areas in which anti-American feeling is strongest. In the Middle East, alternate colas are sold as a way of bypassing the purchase of an American product.
Whatever politics may be involved, the fact remains that Coca-Cola, by any measure, is phenomenally successful. Every second, 17,361 servings are sold globally!
