If you're a savvy thrifty shopper, you may already know about all the deals Staples has to offer. But have you ever noticed they're not always the same when compared with the findings of your thrifty friends? That's because Staples changes their prices depending on where you live.
Staples knows that there is plenty of competition out there for the best deals on office supplies and furniture. The way they try to stand out and get the edge on their competitors is by offering flexible prices depending on how close a potential customer is to a competing store. That means that if you live just down the road from an Office Depot, you may want to check out Staples' website first for a better deal. Live out in the middle of nowhere? You're probably out of luck.
Plenty of companies use the treasure trove of user data to adjust and manipulate their online prices to give them a competitive edge and maximize their profits. However not all is well on the consumer's end. About 76% of American adults said it would bother them to find out others paid a lower price for the same object, just because of where they live.
