There's nothing more Canadian than maple leaves, hockey, and Tim Hortons' freshly baked goods—except they haven't been there in years. Sure, you can still grab a tasty donut and some famous maple dip, but they weren't made under the roof you're standing below.
Your favorite baked good actually comes straight from the freezer to the microwave, and has been for quite some time. Chances are, the favorite chocolate Timbit, a staple of Canadian tastiness, was produced in the heart of Switzerland. If reheated is a curse word when it comes to your baked goods, stay away!
It was a big scandal back in 2003 when the allegations came to light but were being denied by Hortons spokespeople. Since then many of stopped caring or simply forgot, that is until 2010 when some franchise owners filed a lawsuit against the big guys to get their fresh baked foods back. The problem? Shrinking profits.
Frozen goods are more expensive with transportation costs, leading to higher retail costs. However, it's far more convenient for the company to manage.
Whether the decision to keep the freezer stuff is worth the savings, there's no denying they taste different than when they were freshly baked in the store.