Nobody is quite sure how this rumour started, but it was never introduced or sanctioned by the Tootsie Roll company. The rumour has persisted until this day, with the company processing around 150 letters from hopeful customers every week.
The company used to simply reply with a let down letter, but in 1982 they decided to create the "Legend of the Indian Wrapper," a story that was included with the return letters.
The idea behind the story was that executives felt it would be better to give children a story to read rather than just a let down letter as this would help to sooth the disappointment.
