For this pooch, getting attention from his humans is no small feat. It seems like he just can’t get these people to show him some love! While nuzzling up to them might work any other day, he had to resort to more drastic measures this time.

Watch this pup in all his adorable glory in the video below.

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Hey, if they didn’t want him to be so ridiculous, they probably should’ve just snuggled with him. And I don’t blame him for giving up. How could anyone possibly ignore such an elaborate show?