The work of artist Patrik Svensson is deceptively simple. At first glance, broad areas of color and clear lines make these minimalist images seem straightforward. After all, with such a simple style, what else could possibly be going on?

Well, a lot. Svensson manages to capture layers of meaning in his illustrations by encapsulating complex ideas and themes into strikingly simple images. Working from his studio in Gothenburg, Sweden, his clients have included huge names like Starbucks and Airbnb. His artwork has also been featured in major magazines worldwide.

This illustration for the Washington Post covered a festival that hightlighted the work of female playwrights.

And this one for Men’s Health was about the benefits of a 45-minute workout.

Icon commissioned this piece to accompany an article about speaking to animals.

Svensson’s illustrations often include some kind of visual pun — a hidden message that lends deeper meaning to the image — which makes his work all the more interesting.

Others are beautiful in their simplicity.

His Flippable series features pictures that can be viewed from different angles. Each piece is essentially two images in one.

You can check out more of Svensson’s work, both personal and professional, on his website. If you like what you see, be sure to keep up with his latest pieces on Instagram and Tumblr.