Photo Credit: YouTube, bWillilam Wegman via breakingrocksclothing

A human’s love for dogs knows no bounds, as proven by some upscale, big-name brands who’ve been replacing sexy human supermodels with four-legged fashion stars, including brands like Coach, which features Lady Gaga’s French bulldog Asia in its recent ads.

You can watch the adorable pooch in this video here:

Asia is so popular, she’s even got her own Instagram account, Miss Asia Kinney, with over 140,000 followers to date.

Italian fashion house Trussardi knows how to follow the trend and garner attention. It introduced their spring/summer 2014 collection with photogenic greyhounds modeling their wares.  Acne’s spring 2013 campaign saw sleek Weimaraners posing in tropical prints and hats. Both were photographed by William Wegman.

Photo Credit: karenwalkereyewear.com

There’s also the adorable Karen Walker campaign featuring Toast, who belongs to comedian Josh Ostrovsky, known online as The Fat Jew. Toast, who is a King Charles puppymill rescue has no teeth, but she still has a great smile. Her Instagram account, Toast Meets World, has 280,000 followers to date.

Photo Credit: Ralph Lauren

In 2013, rescue dogs modeled Ralph Lauren clothes and accessories in a campaign in collaboration with the ASPCA. Though the brand never shied away from including dogs in print ads in the past, it was the first time the company let rescue dogs take center stage in a fashion show alongside their human model counterparts.