In that same year he made it clear to family and close friends that he would not run for a successive campaign. This was only publicly announced in 1927, though, through very strange means.
Coolidge gave a note to his secretary, stating , “I do not choose to run for president in 1928.” At a conference, Coolidge handed out strips of paper bearing his statement to reporters and offered nothing further in way of explanation.
There was much speculation around his reasons for not wanting to run for a second term, many believing he wanted to be drafted by his party as a candidate and other suggesting he wanted to get back to his private life.
Coolidge’s rather famous saying popped up again in the wildly popular sitcom, Seinfeld. In an episode titled, The Race, Jerry says the phrase “I choose not to run," hinting at a possible reference to Coolidge 100 years previously.
