The army worked with the movie to bring advertisements directed at viewers to join the Army and Navy.
During the release, recruitment booths were set up outside of theaters to attract viewers to sign up before or after the movie. After booths were set up, the polls saw an incredible increase in recruits.
These advertisements often showed imagery of fantasy like battles in war that would attract these viewers to sign up.
The Army also did a similar sponsorship deal with the producers of X-Men: First Class where they showed similar, but modern types of fantasy like images to urge potential recruits to sign up, just shy of the 25th anniversary of Top Gun.
