British satirist Chris Morris is a television, film maker, and prankster extrodinaire. In 1997 he made a made a piece for his mockumentary series “Brass Eye” dealing with the dangerous new drug, “Cake.” The show played out like a hard-hitting documentary showing the dangers of drugs. Cake was supposedly something new imported from Eastern Europe and was really dangerous—execpt it was completely fake.
Morris enlisted Members of Parliament and big television personalities to warn the population about it via TV. The drug was a dinner-plate sized yellow pill that the celebrities would hold, sternly look at the camera, and voice their concern. Side effects of the drug included “Czech neck” and “throwing up your own pelvis bone.” Ouch!
