According to marketing materials, the water comes from an artesian aquifer in the Yaqara Valley of Viti Levu. FIJI Water is headquarted in the United States.
In 2006, Fiji Water ran an advertisement stating, "The label says Fiji because it's not bottled in Cleveland". This was taken as an insult by the city's water department.
The Cleveland Water Department ran tests comparing a bottle of Fiji Water to Cleveland tap water and some other national bottled brands. Fiji Water topped the pack in arsenic, human feces, and other contaminants, the test showed.
On 28 July, The Plain Dealer reported that the advertisement was pulled after the test results were published by the paper.
