The owners of Macy's died on the Titanic!

Isidor and Ida Straus, co-owners of Macy's, were on the Titanic. They were seen standing near Lifeboat No. 8 in the company of their maid, Ellen Bird. While the officer in charge of the lifeboat was willing to allow them a spot, Isidor Straus refused to go so long as there were women and children still remaining on the ship. His wife refused to go because he refused to go. She said, "We have lived together for many years. Where you go, I go." And they both went down with the Titanic.

Their story struck a chord with many. In fact, the creators of the movie Titanic even subtly tipped their hats to them. They were the old couple in the movie who went to sleep as the ship went down. A cenotaph at the Straus Mausoleum at Woodlawn Cemetery in the Bronx is dedicated to Isidor and Ida together. Its inscription reads: "Many waters cannot quench love - neither can the floods drown it."

(Source)