YouTube’s users recently voted for the best advertisements of the past 10 years as part of the online video site’s 10th anniversary celebrations — and there was some fierce (and adorable) competition.

While Volkswagen’s “The Force” stole hearts the world over when it debuted during the 2011 Super Bowl, Turkish Airline’s “Kobe vs. Messi: The Selfie Shootout” captured the top title for Ad of the Decade.

Check out all five top ads below.

5. Dove “Real Beauty Sketches”

4. Volvo Trucks “The Epic Split feat. Van Damme”

3. Always “#LikeAGirl”

2. Volkswagen “The Force”

1. Turkish Airlines “Kobe vs. Messi: The Selfie Shootout”