The pioneers when it comes to social media, Facebook have been putting cause-supporting filters on posts for a while now. But wouldn’t it be nice if the filter was more than just a show of solidarity? Wouldn’t it be great if your act of support actually turned into real money for the cause you’re championing? Well that’s exactly what Snapchat have done for World AIDS Day (Tuesday 1st December).
Teaming up with the Bill and Melinda Gates Foundation, Snapchat are set to donate up to $3 million to (RED), a nonprofit group that battles AIDS. Not bad for a few funny selfies eh? Use one of three “World AIDS Day” geofilters on a Snapchat post on World AIDS Day, and the foundation will donate $3.
They are not done there though, oh no. On top of Snapchat’s filters the Foundation will donate an additional $1 million if a (RED) YouTube video starring Scarlett Johansson, Barry Manilow & Jimmy Kimmel is shared more than 330,000 times.
