The manufacturers of Lay’s potato chips have taken note of this problem and have found a way to lessen the risk without compromising on taste.
They're developing a new designer salt.
The crystals of this salt are shaped and sized differently from that of normal salt and will reduce the amount of sodium consumers will ingest while snacking.
Because of the way our tongues perceive salt, 80% of the salt on potato chips are swallowed before we even taste it! Only 20% is dissolved and tasted by our tongues.
That is why the manufacturers of Lay’s will now be using a powdery ingredient that tastes exactly like salt. It will deliver an initial spike of saltiness, then a body of flavor and lingering sensation, said Dr. Yep, who joined the company in June 2009.
When they tested the designer salt in the United States and in the UK, consumers could not tell the difference between the new and the conventional salt.
By 2015, Lay’s should contain 25% less sodium.
Said Indra Nooyi, Chairman of PepsiCo.: "What we want to do with our "fun for you" products is to make them the healthiest "fun for you" products."
