The Coca-Cola Company is a great example of this, as they are one of the biggest companies in the world today, and have been around since 1886.
To become this big and last this long takes more than just a great product. They have to do everything they can to keep the customer happy and maintain a positive image as a brand.
A particularly interesting example is that of Russian war-hero Marshal Georgi Zhukov in the 1940s.
When General Dwight D. Eisenhower introduced Coke to Zhukov, the Russian liked it. But he also knew how Stalin would react if one of his generals was seen drinking an American imperialist symbol.
Coke was more than accommodating to him. They had a chemist remove the soda's caramel color, and they put the drink in a clear bottle with a white cap and red star.
Another crazy example? When a rival German company stole some kosher Coke bottle caps and urged consumers to avoid the "Jewish American" drink.
To counter this, Coke's German branch passed out sodas at Hitler Youth rallies and displayed huge swastikas at bottling conventions.
